We believe beer is best enjoyed with friends, and lucky for us, Denver Beer Co. feels the same way. The brewery's Fifth Annual Hop Swap takes place on Wednesday, June 15, allowing locals to try their hands at growing beer's prized ingredient this summer. The sharing will come full circle in September, with the release of DBC's special community brew, Hop Swap Ale. [...]
Dustin Ramey – Four Noses Brewing Company – Broomfield, Colorado
Let’s start things with brief history of Colorado and beer beer.
Brewers started to show up to Colorado in 1858 when gold was discovered in the Rocky Mountains. Many brewers were making small batches and selling it to miners in mining camps and on access roads to the small mining communities popping up across the state. Denver was founded in 1858 in a small saloon on Larimer and less than a year later a couple of entrepreneurs showed up to start a brewery. Rocky Mountain Brewery was founded in 1859 and quickly became the largest brewery between St. Louis and San Francisco. In 1873, Adolph Coors came to this state with a friend, $3000, and a recipe for a Czech Pilsner. Coors started to make his beer with local spring water and grew rapidly until 1916 when Colorado enacted its prohibition laws. Coors started to diversify, making and packaging malted milk, until they were allowed to produce beer again after prohibition. The first can of beer was produced by Coors in 1959.
In 1978, President Jimmy Carter signed H.R. 1337, which allowed for American citizens to brew in their homes. This allowed for craft beer to be made in breweries and brewpubs across the US. September 25th, 1979 marked the day Colorado opened its first craft brewery in Boulder Beer Company. Things were slow to start, but craft beer had a surge in the early 90’s and New Belgium opened its doors in 1991 along with a handful of others. In 2002, Oskar Blues opened and ad a crazy idea of putting his craft products into cans. Today, there are well over 300 craft beer makers across Colorado with many slated to open in the next year or two.
Colorado and beer have always moved together. When the state sees growth so does the craft beer industry. That is why this is truly The State of Craft Beer. One thing you did not read during that brief history is that Colorado began to sell beer in grocery stores.
Why has this state become a breeding ground for craft beer? Because we have 1600 independently owned liquors stores. Colorado brewers do not sell these wonderfully crafted products to large, corporate companies, that shove these beers onto a warm shelf or a small cold door at the grocery store.
At 4 Noses Brewing Company we pride ourselves in relationships that we have and build with all of our local liquor store owners and operators. We get to learn about what they need, what they want, what is working and what is not. We know about their families and we know about the stores. We are lucky enough to build these relationships because of the sheer number of stores. Some specialize in craft beer, some have an illustrious selection of wines, and some are just a place to pick up a 30 rack or a tall boy. The liquor store community is just as, if not more diverse than that of the craft beer community.
The beauty is that these industries are directly linked together. On a personal level these stores are linked with the brewery’s sales reps and brewers. On a larger level these stores grow as the craft beer industry grows. Colorado can support over 300 breweries because the 1600 liquor stores in the state can carry all this great beer.
So, what happens if we allow for full strength beer to be sold in grocery stores? The craft beer industry stops growing. Period. Colorado’s once vibrant community of brewers will come to a screeching halt. People that wanted to open a brewery in this state will have to reconsider canning or bottling their product. Shelf space will cease to exist for many small breweries. According to an economic impact study from Bristol Brewing, in Colorado Springs, in the first 3 years of full strength beer being sold to grocery stores, 700 liquor stores will go out of business, with another 200-300 closing in the 2 years that follow. Over this 5 years, almost 10,000 people would be out of a job at these liquor stores. This translates into a $240 million loss of wages, a $15 million tax revenue decrease, and possibly $1 billion in asset devaluation from defaulted loans and permanently lower rent to landlords.
From our side of things, we would not have access to the grocery stores. A brewery our size cannot compete with other, much larger breweries for shelf space, because of cost restrictions and bulk deals. 4 Noses Brewing Company is self-distributed as our many breweries. Where many liquor stores like dealing with small, self-distributed breweries, many grocery stores will not. It will become very difficult to maintain relationships with grocery store buyers that deal with many different distributors. There are also many tedious, hoops to jump through to make sure your product can be sold at the grocery stores. A time constraint that many small breweries will elect not to participate in because of manpower alone.
As a consumer there are several other things to worry about. The selection of craft beer will be small. It will include many breweries that either alre [...]
As spring brings us to longer, warmer days, bar menus and liquor store shelves are making way for summertime drinking. An increasingly visible new option among warm weather favorites like shandies, spritzers, and rosés is gose-style beer. [...]
The alcohol world is teeming with trends, from craft beer to micro-distilleries. Here in Colorado, we’ve been at the forefront of most of them, with the exception of one: cider. [...]
Manning the grill with a beer in hand is a Memorial Day weekend custom for many Americans. But the folks behind Rebel Restaurant and Trve Brewing Company have joined forces for a barbecue bash (dubbed “the Slaughter”) that takes the tradition to the next level. [...]
Fellow beer lovers!
The 35th annual1 Great American Beer Festival will return to Denver this October 6-8.
Tickets will go on sale for members of the Brewers Association (BA) and American Homebrewers Association (AHA) on August 2. The public sale will open August 3. Here’s that same information repeated in bullets:
Member pre-sale: August 2 at 10:00 a.m. Mountain time
Public sale: August 3 at 10:00 a.m. Mountain time
If you’re a BA or AHA member: You’ll receive a personal offer code to use when trying for pre-sale tickets. (Look for this email in late July.)
If you’re not yet a BA or AHA member: You can join the AHA or BA by July 24, 11:59 p.m. PDT to access the pre-sale.
If you’re going to wait until the public on-sale: Tickets typically go pretty fast. Pro tip: Have your Ticketmaster account set up before the sale starts.
Are you on our mailing list? Sign up here.
See you in October!
1 Yep, you read that right: GABF is 35 years young!
What explains the longevity of this festival? Simple: We all love exploring the wondrous diversity of American beer, and there’s no better place to taste the beer rainbow than at the Great American Beer Festival, where hundreds of breweries from around the country pour thousands of varieties of beer.
How does GABF retain its youthful glow, you ask?
We’ll never tell.
The post Ticket Sale: August 2-3 (Get Ready!) appeared first on Great American Beer Festival. [...]
We already know Colorado is a hub for craft beer. But with more than 30 whiskey distilleries, our state is also a leader in and destination for craft whiskey production. Here are five ways to celebrate the Centennial State's spirit(s) during the second annual Colorado Whiskey Week, which takes place May 16–22 (as if you needed a reason). [...]
Apparently, as Denver grows, so does its taste for hops. In a nod to the city’s thriving craft scene, and the (related) collective evolution of Denverites’ palates, Great Divide Brewing Co. has revamped its Denver Pale Ale recipe to pack a substantially more bitter punch. Gone is the English-style Denver Pale Ale, and here to stay (we assume) is an American-style pale ale named for the Mile High City. [...]
In a moment of hesitation before signing a second mortgage on their house to fund a startup brewery, Upslope Brewing founder Matt Cutter's wife, Lara, told him, “You better make this thing fly.” That was in 2008. Seven years after that unsettling day ... [...]
Boulder, CO. – Six-year-old Boulder based Upslope Brewing Company continues to show signs of rapid growth. By surpassing the 15,000-barrel mark in sales for the first time during 2014, Upslope reached their goal of becoming a regional craft brewery one ... [...]
The last time I went to The Post Brewing Company in Lafayette, it still hadn't opened. What a difference a few months makes. The mess of ladders and power tools had been replaced with a buzz of activity as servers darted back and forth between the ... [...]
Nowadays any brewery worth their malt experiments with barrel-aged beers. But River North Brewery has taken it a step further, filling barrels that previously held classic cocktails – and now the first is ready for release. Grand Unified Theory, an ... [...]
Denver's River North Brewery ranks as one of Colorado's best sour beer breweries. Photo: River North Brewery. Not every puckered face in Colorado is puffing on a joint — many of them are just reeling in the wonderfully tart-tastic aftermath of a sour ... [...]